Analytics & Tracking
We set up Google Analytics 4, Google Tag Manager, conversion tracking and UTM tracking so you can see exactly what drives leads and revenue.
Benefits
Clean, de-duplicated conversion data you can act on.
Accurate conversions help Google and Meta optimise better.
Know which channels and campaigns drive results.
Tracking configured with privacy and consent in mind.
What is included
Most marketing problems are measurement problems in disguise. If conversions are double-counted, missing or misattributed, every optimisation decision is a guess. We build a clean measurement foundation with GA4, Google Tag Manager, conversion tracking and UTM conventions.
Process
What is tracked today, and what is broken.
A measurement plan tied to business goals.
Tags, events and conversions configured and tested.
Dashboards that answer real business questions.
Tag Manager lets you manage tracking codes in one place without editing your website code each time. For most businesses running ads, it makes tracking more reliable and flexible.
UTM parameters are tags added to links so analytics tools can tell exactly which campaign, source and medium brought a visitor. We set up a consistent naming framework for your team.
Keep exploring
Start Your Growth Journey
Book a free consultation. We will look at where you are, where you want to be, and the fastest credible path between the two.
Prefer to talk? +91 62831 20950